Strategy to Signature.
From positioning to close, with your team, not for it.
Axiom is a fractional sales and marketing practice for supply chain technology companies and technology-forward logistics operations. One senior executive defines your market position, then closes enterprise deals alongside your sales team, and leaves that capability with them.
Request a ConsultationRevenue gets lost in the handoff.
Marketing without accountability. Agencies deliver strategy binders and content, but they own no closed contracts.
Sales without positioning. Reps who can't command value at the negotiating table discount to win the deal.
When positioning and closing are disconnected, price becomes the only argument left.
Position. Close. With your team, not for it.
Strategy.
Define your market positioning and build the Axiom Agenda: a prioritized, step-by-step plan with an owner from your team on every action.
Signature.
Close alongside your sales team and carry warm leads to paper. Your reps join the calls, co-lead them, then lead them with coaching.
What stays with you.
Every deliverable, CRM record, and prospect relationship, plus a playbook your team keeps.
The First 120 Days.
Audit.
Leadership interviews, margin and pipeline review, a competitor white-space audit, and a collateral teardown. Milestone: your Axiom Agenda.
Alignment.
Rebuild pitch decks and proposals, set up outbound, and activate the warm pipeline. Your reps join closing calls from the kickoff. Milestone: active lead flow and first closing calls.
Pipeline.
Co-lead tier-1 sales calls with your reps and push stalled mid-funnel deals forward. Milestone: deals moving to paper.
Signature.
Your reps lead, with coaching, through procurement and legal. Milestone: deals advanced toward signature and a playbook your team keeps.
Who Axiom works with.
Supply chain technology companies.
The bottleneck: turning technical complexity into an enterprise business case.
Technology-forward logistics operations.
The bottleneck: turning heavy technology investment into a clear market differentiator.
Strategist and closer, 30+ years.
Jean Gibbons began as an industrial engineer at General Motors, designing just-in-time and first-in, first-out material handling systems. She went on to 18 years in marketing, product, and sales leadership, with VP and Director roles at Intergraph, Cotelligent, Covast, and SMC³, and nearly a decade at Critical3 Marketing and as an independent consultant, providing marketing and sales services to B2B companies.
She then spent nine years as a Senior Sales Executive at S&P Global’s Journal of Commerce, exceeding quota for eight years by 10–40%. She was named TMSA Marketing Executive of the Year in 2013 for her work at SMC³.
B.S. in Industrial Engineering, Auburn University. M.S. in Engineering Management, Florida Institute of Technology.
How we start.
Discovery call.
Where your pipeline flows, and where it stalls.
NDA.
Protects your pipeline data and margins.
Statement of work.
The 30-day audit.
Kickoff.
The audit begins, and your Axiom Agenda arrives on Day 30.
Axiom works with no more than two clients at a time.
Request a Consultation